Submitting an iOS app to Apple for review is possibly one of the most never wrecking part of the whole development process. Once that's over with, most developers (or shall I say smart developers) will want to start preparing for a full on marketing blitz. However, many people have no idea how to link to the app when it's not yet approved.
You don't need to wait for Apple's approval before making your <a> tags, Here's how to find your link!.
- Log into your iTunes Connect account.
- Click on Manage your Applications.
- Click on the icon of the App, regardless of the approval stage.
- Find the link to the iTunes store, copy the link. Use it for your website of media outreach efforts.
That's all there is! You can also use your Apple ID to figure out what your link is.
Good luck, and start promoting!